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Social Media Marketing


Navigating HIPAA and 42 CFR Part 2 for Effective Recovery Story Sharing on LinkedIn
Recovery stories are the heartbeat of behavioral health and addiction treatment communities. They inspire hope, reduce stigma, and connect people to care. Yet, in the digital age, sharing these stories—especially on social media—carries significant legal and ethical risks. For recovery organizations, sober living homes, and behavioral health providers, the stakes are high: a single misstep can result in regulatory penalties, reputational harm, and, most importantly, a breach
Sarah Strasser
Feb 715 min read


Effective Social Outreach for Non-Profits: Social Media Marketing That Works
Let’s face it: social media can feel like a wild jungle. For recovery organizations and behavioral health providers in Colorado, navigating this digital wilderness might seem daunting. But here’s the good news - with the right approach, social media becomes a powerful tool to connect, inspire, and grow your impact. I’m here to walk you through effective social media marketing strategies tailored just for you. Ready to turn those likes and shares into meaningful connections? L
Sarah Strasser
Feb 25 min read


A Fun, Surprisingly Entertaining Guide to Not Getting Fined: Social Media Marketing for Recovery Organizations in Denver
Denver addiction treatment centers face a unique challenge: building a strong social media presence without risking HIPAA violations. In this guide, Phoenix Rise Media breaks down how to use trauma‑informed messaging, de‑identified testimonials, and compliance‑first workflows to stay safe online while still reaching Denver families searching for trustworthy recovery support. Learn how to avoid PHI exposure, strengthen your digital footprint, and use ethical marketing strategi
Sarah Strasser
Jan 235 min read
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